
American Modern Rebrand
American Modern is distinct among the insurance industry, standing out as one of the most respected specialty insurance companies in the country. They have a vibrant culture of employees and agents who work tirelessly to protect their clients while celebrating the things in life that are unconventional and extraordinary.
They believed their brand felt out of sync with the vibrant and passionate culture of the great organization they had built. We worked to create a unifying brand story and a identity that would both capture and inspire their internal audiences as much as their agents and customers. The company's values of inclusivity, authenticity, partnership and continuous protection became the cornerstones of the brand. Their people and agents were central to bringing this new vision to life.
—
Role: Brand Designer
Agency: Intrinzic
Creative Direction: Cathy Sonnett, Sarah Kunce, Chris Heile









