Graphic Design Portfolio
Graphic Design Portfolio
Spotlighting the thoughtfully designed precision workflows of the Midmark Corporation, this responsive website sought to unveil the company’s refreshed brand and positioning. The objectives for the site experience were to elevate care, focus on design, and celebrate the hearts and minds of Midmark.
We wanted to convey how easy and effortless a well-designed medical space can feel, and draw the connection of this flow to a better quality of care. A well-organized content structure and user flows were established, to highlight the robust B2B offerings for new and existing customers. We used some beautiful photography paired with clean typography and color, to convey elevated design. Multiple rounds of user testing guided us to an experience that is not only beautiful, but effective.
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Role: UX Visual Designer
Agency: gyro
Creative Direction: Mike Tittel, Todd Lipscomb
Additional Credits: Carolyn Frank