Graphic Design Portfolio
Graphic Design Portfolio
The global advertising agency, gyro, is an industry leader specializing in the creation of business-to-business (B-to-B) digital content. One of their core values is humor. They believe that there is stopping power in humor, which can transcend business and bring people together.
To prove their point, gyro led a study on the effects of humor in B-to-B. The goal was to help convince their clients’ key decision makers that humor is not only effective, but also endearing an memorable when used in the right way for a brand.
This report illustrates the findings of that study, using my personal favorite artillery of funny things: faces and critters of all sorts.
Enjoy!
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Role: Senior Designer
Agency: gyro, Research Now
Additional Credits: Celeste Fohl, Judy Begehr, Tess Eger, Amanda Chasteen